Digital Transformation For Rural Community
Atmanirbhar "Online" Bharat
Empowering Digital Experiences
Mobile, WhatsApp, Zoom and eCommerce are transforming learning and trading landscape across rural India. We are experiencing an amazing digital revolution and transformation through our programs and projects.
About us
Parivartan implies Transformation.
Parivartan Maadhyam is a medium, platform and organization for developing a progressive pathway for sustainable rural development through digital empowerment of rural community, especially women.
Village Reachout
Families Impacted
Active Projects
Mentees Training (Our Mission)
Our 5 Stage Digital
Parivartan Program
Our experts have devised a simple yet extremely effective 5 stage mechanism to enable and empower the rural community to develop sustainable livelihood within community as well as explore new opportunities for learning and growth.
1. Community Identification
Community Identification
Parivartan's local team's scout various geographies around rural communities (villages, blocks (talukas) and districts based on our guideline mechanism to identify and create socio-economic clusters that can enable local trade and become self-sustaining ecosystems.
2. Opportunity Analysis
Opportunity Analysis
Once cluster is formed, the size of the opportunity is analysed by our technical team based on various metrics and parameters to establish a SWOT analysis and plan to develop the project with local support.
3. Local Ecosystem Activation
Local Ecosystem Activation
The local team springs into action in creation, management and maintenance of the ecosystem on a day to day basis. This includes creation of digital assets, training and support to manage them, logistical support and feedbacks/reviews at ground zero. The local system in action, in real time.
4. Progress Evaluation
Progress Evaluation
The data and analytics team constantly evaluates performance of the local ecosystem in real as well as offline scenarios. A closed loop feedback mechanism is followed to provide on-field teams with key insights into the user behavior patterns, online search experience, product updates, sales reviews and logistical aspects to keep improving performance toward our self-sustainability goals.
5. Scale Beyond
Scale Beyond
When our core metric goals are met, the scale project kicks-in. More resources, more insights and more opportunities are built around the cluster so it's geo-socio-economic scale can be expanded. This creates more opportunities for growth for local communities and a natural progression to their entrepreneurial abilities.
Key Projects
Digital Parivartan
Transforming Villages Through Our Digital Transformation And Enablement Program.
Pocket PC Enablement
Ensuring Every Rural Household Has A Easy To Use Computer.
The Microstore
Empowering Rural Business Through Digital Platforms.
Soch Mein Parivartan
Our team members are grassroot rural community members who never had big privileges to learn and grow but have extraordinary drive and will to learn and grow through guidance and coaching.
Parivartan Maadhyam believes that change of mindset is 90% of the battle. Once that is changed, no obstacle is big enough. Our rural teams (especially the women folk) are making that happen each day.

Aswin PrafulaBenifeciary

Jyoti Rajesh MohanBenifeciary

Pooja SamelbhavBenifeciary

Reshma Praveen BhaleravBenifeciary
Parivartan With A Cause
With an eye for growing young population across rural India, it is imperative to build digital solutions centered around this young demographic that will revolutionize the rural social fabric into a dynamic, digital and driving force - Digital Bharat.
Mrs. Sunita Aggarwal
Maharashtra
"I find Parivartan Maadhyam's strategy of Digital Empowerment for Indian village communities, a very powerful approach for bringing about the much needed transformation. It will enable them to be self dependent and themselves find effective solutions to various problems faced by them. Apart from financially supporting this mission for one village, I am happy to offer my personal time to help implementation"
Mrs. Sesh Damerla
Pune
"I was quite impressed with the approach Parivartan Maadhyam is taking to facilitate rural upliftment. Agree with them that Digital Enablement and Trainings are the keys. I was quite happy to donate my PC for the cause. I know the team and I am sure they will do a good job of their mission"
Mrs. Nisha Rahi
Karnataka
"I am very happy to associate with the social initiative Parivartan Maadhyam has undertaken. Bridging the rural urban gap is indeed the most urgent need of our country and using digital technology to achieve that is a great idea. I am supporting the initiative fully for one complete village and will be open to support more in future"
We Need Your Assistance
India .during past few years has been consistently growing at higher rate; but gap between rural and urban India still remains very high in terms of well being and economic progress of its people .This despite Govt Of India attaching high importance to rural welfare and accelerated rural growth .Unfortunately the intentions are not getting adequate translated into ground level actions Huge amounts of budgetary allocations by Govt remain unutilised. There are several reasons for this lack of adequate progress on this front . Amongst the most important ones is lack of awareness , lack of knowledge and lack of information amongst the beneficiaries – the rural communities.
Read more >>> During the non-digital era, when physical reach was the only option , it was practically impossible to overcome these hurdles due to poor infra coming in the way of physical reachBut the advent of the digital era and fast spread of net access through mobile has changed this situation dramatically. Thanks to the Govt s persistent efforts , internet connectivity and availability of affordable smartphones is spreading even in remote areas.
The missing piece now is DIGITAL LITERACY. In absence of Digital literacy, a vast majority of rural India is missing out on access to wealth of information and functionalities available to them thr digital . Information and online facilities that can transform their lives .This is the challenge Parima has decided to take on . Our mission is to spread Digital literacy across rural India at an accelerated pace . We firmly believe that is the key for bringing about Parivartan ( Transformation ) in rural India.
Promoters of Parima have had the opportunity to study closely the prevailing situation in rural India thr hands-on work in some parts of the country over the last 3 years . This has helped the team to get first hand understanding of the ground realities and conceptualise solutions that could bring about fast paced progress of rural areas .
Based on careful study, practical ,easy to understand training programmes and information tools have been devised , tested and perfected to impart relevant Digital Literacy to rural masses .To empower them to get what they are entitled to thr self help . To empower them to add wealth of knowledge freely available across the web which can change the fortunes of their families .To expose them to the world of opportunities which can help them diversify their incomes
Parima team has decided to use their knowledge , experience and dedicate time to this cause as a part of their giving back to the society . However implementation of this mission will need village level mobilisation , facilitation and coordination. Given the low rural incomes, the local resources engaged for this will need to be suitably financially compensated. Given our vision to steadily cover the entire country , funds needed will be substantial . We appeal to you to partner with us in this journey . You could contribute financially – the sum needed to work on a village will average to Rs 35000 ( US $ 500 approx) . You could send us your used but functional smartphone Or a laptop.
There will be complete transparency in our handling and you will have access to know how and where what you have contributed is being used.
Request you to contribute generously to develop a robust rural ecosystem in India.
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Empower A Rural Micropreneur
Your assistance can help a rural business setup their digital business online. Through your one time contribution, PariMa's team will enable lifetime support to the rural business to Read more >>>
* Create a business web page for the rural business
* Train the micropreneur to update and promote business using digital media
* Hand-hold him to understand and manage the digital journey for his business
* Guide the business to explore and scale locally using Mobile, WhatsApp and App platforms (B2C, D2C)
* Provide assistance and support this rural business to collaborate with other businesses in network (B2B)
* Promote business globally through PariMa's search and social media promotion module
* Ensure profitable ROI guidance for the business
* Cultivate job creation and entrepreneurship mindset for the business owner
* Train the family members of the business (so they can manage in absence of the main business owner)
* You get to interact with the business owner to understand his digital and business progress plus our personalized updates via email/WhatsApp
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Support A Digital Training Program
With your support, Parivartan sets up digital infrastructure, training programs and trainer modules for rural communities
The program enables to Read more >>>
* 10 day training and lifetime support program
* WhatsApp for professional and promotional purposes
* Zoom meeting setup, manage and conduct for promotional meetings, product guidance and general support to community
* Communication and Messaging training via gmail and social media accounts on various platforms for online promotions (Gmail, Facebook, YouTube, etc)
* Basic English Speaking and Reading
* Voice messaging and searching via Google search
* Cloud based systems for data storage - Google Drive
* Calculator and Computing Apps training for business coaching plus writing their accounts information
* Video shooting via mobile to promote products and business (WhatsApp, YouTube)
* Utility learning like mobile recharge, clearing mobile drive space, settings on mobile for improved performance
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Reach Out To Us
If you have any questions about our organization, programs, projects, please feel free to contact us on the various modes mentioned here. Our team will be happy to address your queries and share our passionate vision.
Share Your Thoughts/Questions
Parivartan Offline Connect
Office Address
Trillium, Magarpatta
Pune, Maharashtra
India - 411028